Profit Power: Why networking at industry events is not enough

Check out this brilliant branding done by Element Outdoor Living, host company of a networking event Jeffrey Scott recently lead. (Photo: Jeffrey Scott)

When was the last time you networked in such a way that you had to reveal deep personal challenges you were facing in your business?

We all enjoy going to industry events. It’s a great way to have fun, meet new people and mix it up. This kind of networking can be fun but not enough to make an impact.

Productive networking requires the following:

  1. You have to be able to get vulnerable about the challenges you are facing. You need to be able to talk about your business and your life, not just your business.
  2. You need to be able to share honest results and accurate comparable metrics that you are achieving, or not achieving.
  3. By doing both, and spending enough time with your peers you can uncover the underlying issues and make changes to “thinking and being ” If your networking is limited to industry mixers and local education take a moment to assess if your personal growth is as rapid as it should be.

    A key to making the most of your time at industry events is to spend time with attendees from sun-up to sundow. (Photo: Jeffrey Scott)

    A key to making the most of your time at industry events is to spend time with attendees from sunup to sundown. (Photo: Jeffrey Scott)

    Deeper than networking: A case in point

    Two weeks ago, I drove to Wilmington N.C., to lead a group of landscape business owners in two days of benchmarking and conversations on how they can improve their business, results and personal enjoyment as an entrepreneur.

    Attendees got a chance to see some of the work of Element Outdoor Living, host of a recent networking event. (Photo: Jeffrey Scott)

    Attendees got a chance to see some of the work of Element Outdoor Living, host of a recent networking event. (Photo: Jeffrey Scott)

    It involved the fun bonding (including a campfire); it also involved viewing the fine landscape work of the host Element Outdoor Living (including the stunning white house above). We visited the host’s landscaping facility and interviewed their employees.

    Immersive learning

    Networking should be immersive and go from dawn to dusk (see the photo of the sunrise on the beach in Wilmington, N.C.). Your mind will be more open to learning and change if you make it an ongoing affair. You can’t learn if you don’t change your mind.

    Network learning involves four steps: Immerse, Explore, Adapt, Grow!

    Good luck and see you at GIE+Expo/Landscapes Louisville!

Jeffrey Scott

About the Author: Jeffrey Scott

Jeffrey Scott, MBA, author, specializes in growth and profit maximization in the Green Industry. His expertise is rooted in his personal success, growing his own company into a $10 million enterprise. Now, he facilitates the Leader’s Edge peer group for landscape business owners–members achieve a 27 percent profit increase in their first year. To learn more visit www.GetTheLeadersEdge.com.

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