The George Group Business Story

“I try to determine how my employees fit my dynamic and how they all get along. What’s their intrinsic motivation and what steps can they take to succeed?”

He spends a lot of time understanding the personalities he works with. “I determine how each person on my team wants to be spoken to, whether it’s a man, woman, young, or old. Some want to joke around, others do not. I like to inspire by treating employees the way they want to be treated.”

Agents who work with George have the benefits of a full-service real estate firm using cutting edge marketing strategies to increase sales. The business provides drone photography, social media advertising, weekly newsletters, and more to streamline the sales process and create a results-oriented plan of action for every client. The George Group has now earned $114+ million in sales since 2017 and has been ranked as the top independent brokerage in sales volume in Louisiana for 2019 and 2020.

Although financially successful now, the brokerage started out lean and mean. George says, “I was one hundred percent bootstrapped in the beginning. Everything I made, I put back into the business. Eventually I took out a business credit card, but I had not explored a loan until I came to SmartBiz.”

In early 2022, George determined that additional capital could help him meet business goals. “I looked at the big picture and wanted to provide more resources for the agents who work with me. I need to hire a staff photographer and videographer to support sales efforts and will also pay down debt to increase cash flow.”

He ultimately secured a $250,000 SBA loan from a bank in the SmartBiz® network. George wrote a 5-star Trustpilot® review about his experience:

“Extremely smooth and simple process working with the team. Everyone was on top of their game and I was surprised at just how quickly everything took place. The rates are great and the terms very favorable.”

George worked closely with the SmartBiz team, in particular account manager Diamond. She says, “It was great working with Ronnie. His energy was upbeat, he was straightforward and very kind. He was level headed and quickly provided documents and responses to all of my questions. I know the business is set up for success as every use for the loan has a clear purpose and layout.”

George reflects on his time as a business owner. “Early on, I learned to delegate and only show up for the things you can. It’s helped me be a better business owner and set goals for the future. It also helps me free up time.”

He’s using some of his free time for a side project. George is currently collaborating with his high school son who has his own handyman business. The pair are working on a house demolition project together.

George is always looking towards the future of The George Group. “In ten years, the ultimate goal is to have multiple offices throughout the state. I want to bring in agents to help them succeed and climb up through the ranks.”

Suzanne Robertson
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